5 On-Page SEO Elements to Optimise to Increase Search Rankings

Posted June 10 2014
When many people think of SEO, they think of a number of external methods to increase search rankings.

When many people think of SEO, they think of a number of external methods to increase search rankings. These include backlinking, guest blogging, and using social media to drive website traffic. What most people fail to realise is that there are a number of on-page elements that are critical in improving search rankings.

These on-page elements require a technical knowledge of SEO and an understanding of how websites work. They also require an understanding of what is most important in the Google Hummingbird era. While there are a number of on-page elements to choose from, we have selected the top five that are most critical to your website rankings:

Title Tags
Title tags are still one of the most important ranking factors in the era of Google Hummingbird. It is one of the first things that show up in search results, so it is important to think of a good, to-the-point title that will make people want to click on your website. Title tags should include keywords and your company name. It's important that keywords are used naturally. Generally, title tags should always be under 65 characters for the best results.

Content Length
While Google changes its ranking criteria from time to time, the current best practice is content that is slightly longer than years past. Shorter articles used to be key, but now Google is wary of writers who simply come up with a 400-word blog post for the purpose of stuffing in keywords. The key to SEO in 2014 is creating original, awesome content that has more depth and a minimum of 500 to 1,000 words.

Alt Image Tags
One of the most common SEO mistakes we see is web developers who forget to include alt image tags. These tags were developed to label images for the visually impaired and to create a textual basis for the pictures on your page. Every photo is an opportunity to place text that contains the most relevant keywords for your brand. However, it's important to label images appropriately without stuffing in irrelevant keywords.

URLs With Keywords
Sometimes people come to your webpage through your internal pages rather than your homepage. The best way to get them directly into your content is by helping them search for specific pages that contain the content they are seeking. A great example of this is a fashion design company that wants to direct traffic towards a specific style of sleepwear. They can include sleepwear in the page URL to help that page rank in search results.

Generally, URLs should have less than 3 subdirectories, have single words separated by hyphens or dashes, and be under 100 characters in length.

Google Authorship
This is a great asset for writers who want to really establish themselves in a particular industry or become influencers. Google Authorship can be integrated directly into your webpages to ensure that authors get credit for their work. By writing consistently, established writers can help improve page ranking as Google gains a sense for their credibility. Finally, Google Authorship has the added benefit of making your page look more legitimate in search engines as readers are more likely to trust individual authors.

In short, there are plenty of on-page elements that can be optimised for SEO in 2014. Every one that you are missing is a lost opportunity to attract more visitors and bring people into the inner pages of your website. Instead of simply throwing keywords onto your site, you can use them wisely in images and URLs to improve your search ranking.