Does your business need a Responsive Website?

Posted September 25 2013
One of the coolest and latest trends in Web Design and Development today. But will a responsive website really help your brand and marketing?

What is a responsive website?

A responsive website is a website designed and built so it's elements would adjust in order to fit within the browser of the device that the user is using to view it.

What's the point of a responsive website?

Today, there so many hundreds of possible ways that your visitors can view your website, letís the math;

  • people can and will view your device on either a computer, smartphone or tablet;
  • for each device comes in their own different models, for instance a computer can be a 17 inch desktop or a 20 inch desktop, and then there are the laptops. Some iphone can be wider than others and who knows what size the next ipad will come in.
  • Then there are the orientations, some people like view websites on their tablet in landscape mode whilst others like to view them using portrait;
  • Even on desktop computers, you never know exactly how users will view their website. Some people will utilize their whole screen to view their website, whilst others will only use a fraction of their screen while they're multitasking with other web browsing activities.

First there came the iPhone apps and websites, recently came the iPad apps, but how many apps would we really need, wouldn't it be less time-consuming and more cost-effective if just one website did everything?

What happens if my site isn't responsive?

If your website isn't responsive, it'll still work on all devices it just wouldn't work optimally and there would be more steps for the user to take in order to get to the information that they have come to your website for.

For example, let's take a look at two scenarios;

Scenario A: Your potential client uses their Android phone to view your website which isn't responsive. That potential client would first need to zoom in order to be able to read some of the text, then will need to zoom back out again in order to see what else is on the page, and then zoom back in again so the screen is large enough to be able to click one of the buttons to go to the next page.

Scenario B: Your potential client uses their Android phone to view your website which is responsive, the client can easily see the navigation, the client can simply scroll up and down in order to find the content that he or she is looking for.

So as you can see, if your website is responsive site it'll require this potential client to take less steps and do less work in order to find the information that he or she has come to your website for, hence your responsive website provides a much better positive user experience than a non-responsive website will do.