Your Website Is Actually Your Shop Front

Posted March 26 2014
It wasn't too long ago that customers had no choice but to visit physical stores.

It wasn't too long ago that customers had no choice but to visit physical stores. Every transaction that took place twenty years ago happened in a physical location. Banking, retail, dining, and movie rentals all required the presence of a brick and mortar shop.

Today, everything happens online.

Bank customers can complete the majority of their transactions through their online banks. Clothing, shoes, books, and nearly any item you can think of can be purchased on the internet. Even groceries and restaurant meals can be sent directly to your home.

Creating a First Impression

Now that the transactional dynamic has shifted online, businesses must adjust accordingly. In the old days, customers would see banners, signs, and billboards along roads to help them locate a business. If they already knew what they were looking for, they might whip out the yellow pages. Today, customers simply use search engines and social media to find your business website.

When customers locate your business, the first impression they have is your website.

This means that your website takes the place of a physical store front. It is the first place where customers can interact with your business. It is the place where customers will decide whether or not they trust your brand enough to purchase your goods.

Companies like eBay and Amazon don't even need a physical presence. Every customer interaction, including the final sale, takes place online.

Luckily, creating a good website impression is not quite as difficult as it was ten years ago. If someone tried to purchase goods online in the 1990s, most people assumed they would get ripped off. The internet has evolved into a place where customers are largely comfortable searching for products, asking questions, and making purchases.

What to Include on Your Digital Storefront

In order to create the right first impression, business owners must have trustworthy content and a pleasing design. Even if customers do visit your brick and mortar shop to make a purchase, they will still check your website for legitimacy and professionalism.

Correct branding is ever more important for businesses. There are a number of aspects to include when designing the home page of your website:

  • High quality, useful content
  • Truthful, concise description of your business
  • Correct ecommerce features
  • Easy navigation of website
  • Customer testimonials or feedback
  • Relevant payment options
  • Certificates of authenticity
  • Easy to locate contact information
  • Links to social media, photo galleries, videos
  • Mobile friendly design

Websites also need to be mobile friendly. If customers find that your website is not optimised for the mobile phone or tablet, it can discourage them away from your business. Many business owners who try to create their own website struggle to incorporate these features correctly. A website that is difficult to navigate will drive down your customer sales.

Since your website is really your shop front, it is necessary to ensure you create a solid first impression for your customers. Hiring expert designers and content writers can save you time and help you convert more sales.

Ready to get started with a digital marketing strategy? Contact us today to get started with a consultation.